I love the fact that
JCPenney has decided to embrace and use social media to promote their products. For the June 2010 issue of
JLife which is an internal employee newsletter,
"JCPenney and Facebook - building deeper, more enduring customer relationships" was the cover story. Another social media use by JCPenney was the collaboration of 10 fashion bloggers to be apart of the
American Living promotional spot. I got to view the video clip via my
Facebook page where I have one of the bloggers,
Jennine Jacob, The Coveted, as one of my friends. Here's the link to her review on the
collaboration and
prize giveaway. Well done JCPenney on keeping us connected via social media. V.
Photo: JCP
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