Friday, December 19, 2008

In Review: SSAFW Crafters

Sanlam SA Fashion Week (SSAFW) used their platform to highlight the extraordinary work done by design crafters within the fashion industry to a captivating audience during their Summer 08/09 Collections. During a phone interview with Lucilla Booyzen, Founder/Director, SSAFW, (L) I asked her the following: Q: “How does your audience know which crafters were used during the Collections?” A: “The crafters names were highlighted in SSAFW marketing material” Q: "How was the runway collaboration structured?" A: "We decided to keep the collections pure in presentation while allowing the crafters' skills to blend with the runway presentation". Best to SSAFW with 2009! Summer 09 Collections April 2 - 4th -