Thursday, July 22, 2010

JCPenney embraces Facebook and Bloggers!

I love the fact that JCPenney has decided to embrace and use social media to promote their products. For the June 2010 issue of JLife which is an internal employee newsletter, "JCPenney and Facebook - building deeper, more enduring customer relationships" was the cover story. Another social media use by JCPenney was the collaboration of 10 fashion bloggers to be apart of the American Living promotional spot. I got to view the video clip via my Facebook page where I have one of the bloggers, Jennine Jacob, The Coveted, as one of my friends. Here's the link to her review on the collaboration and prize giveaway. Well done JCPenney on keeping us connected via social media. V. Photo: JCP

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