Sunday, March 21, 2010

SA Fashion Week and Blackberry Team Up!

As some of you know, I have been a huge fan of South African Fashion Week (SA Fashion Week) over the years. I've covered their collections in different publications because I wanted the global fashion industry to know about the incredible design talents from my homeland. But with their up-coming season, (March 25 - 27 Summer Collections - Summer Exhibiton) their collections will also be covered in a new, global arena courtesy of the Blackberry Smartphone!

According to one of the latest SA Fashion Week newsletters that I received, "Blackberry is proud to be the Offical Smartphone partner for SA Fashion Week. Blackberry has supplied the core SA Fashion Week team with Blackberry Smartphones to help them stay in touch and will also support the team with recently launched Blackberry Enterprise Server Express. This will ensure interactivity as well as effective and efficent communication leading up to and during this year's SA Fashion Week".

This collaboration reminds me of the "Logged On" article in the March 2010 issue of US Vogue (pages 514 - 524) in which the article zooms in on the new players in fashion. These are the bloggers that have a sense of style; a solid voice and by logging their style information via the keyboard, we have listened. I know that the SA Fashion Week and Blackberry collaboration will be an incredible outlet to the global fashion industry as we follow their style observations from SA Fashion Week via the world wide web. Can't wait, V. photos courtesy - safw & photobucket

Bloggers featured in Logged On, Vogue March 2010 -

No comments: