Saturday, December 1, 2007

FashionEdge Reflects On 2007

By Veronica Viljoen.

Today is Saturday, December 1, 2007 and over the last few days, I have taken out time to reflect on my fashion highlights from this year.

As a Fashion Critic, it is so important to stay informed, relevant and humble in this ever changing, buzzing industry of creative juices. One of my major developments within this year is the fact that I have chosen to work as an independent Style Critic. I’ll continue to ride the tide and see how many doors my name opens.

So what have been some of my highlights during this year? What made me smile, cringe and cause a conversation with other fashion experts if and when I interacted with them?

Hats: Albertus Swanepoel
L: Hand Batik: SSAFW/

R: Ngong, Flower Trim: SSAFW Crafters

Here are my top 10 personal highlights for 2007:
1. Barneys orders from South Africa (Sanlam SA Fashion Week/New York Milliner, Albertus Swanepoel/Spring 2008)

2. A.M.P.A.S. “Period Costumes for the Screen” - 36 iconic pieces

3. LA Fashion Awards 2007 – covering the event

4. Lucilla Booyzen, Founder & Director of Sanlam SA Fashion Week – (SA - South Africa) interview: LA Splash Magazine

(L) Lucilla Booyzen, International Committee Member, World Fashion Awards-World Fashion Week, is often compared to Vogue's Editor-in-Chief, Anna Wintour, (R) for the groundbreaking work Booyzen continues to do in the international fashion arena.

5. LA Splash Magazine – Fashion Critic (2006 – 2007)

6. Public Relation Companies – established and new contacts

7. Red Carpet Interviews–i.e.Sharon Segal(Fred Segal),Melissa Magsaysay(LA Times), Amanda L. Garrigus (E! Entertainment Correspondent) etc

8. My Space Website – fashion industry players c/o

9. Paco de Jaimes, CEO & President, World Fashion Week - interview

10. 79th Academy Awards – covering the event

Reflective images for 2007:
Zsega Fashion Spring 2008 Photo: Sabrina Theissen

Designer, Rami Kashou LA Fashion Awards 07 Photo:Johnny Sims

Heatherette Spring 2008 Photo: Mercedes-Benz Fashion Week

It’s a wrap, Veronica Viljoen/FashionEdge

Images: Headline photo:
Randolph Duke, Spring 2008
Photo: Mercedes-Benz Fashion Week

Hats: Albetus Swanepoel
Photo: Albertus Swanepoel

Lucilla Booyzen
Photo: Robert Hamblin

Anna Wintour (Spring 2008 Michael Kors)
Photo: Mercedes-Benz Fashion Week

Links: A.M.P.A.S.

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