Sunday, November 18, 2007

Will fashion editorial work on

By Veronica Viljoen.

Days ago, I received an alert from
alerting me that “myspace” now has a news section. After viewing a few fashion entries on under the “style” section, I came away with the impression that the website has much potential. I used Vogue, WWD, Lucky, InStyle and O, The Oprah Magazine as my measuring tape, not forgetting

In my opinion, the fashion entries will stand alongside the existing fashion cornerstones, if they stepped up their game a notch or two over time. However, Iron Fist Clothing is one of the many examples of a fashion line that make editorial work for them c/o It’s a wrap, Veronica Viljoen/Fashion Critic.

Pool 08/2007

Johnny Sims

Links & Quote Requests -
“Do you think that will work for
fashion editorial as an avenue to promote
designers work?”

According to Paco De Jaimes, Chairman/CEO, World Fashion Week-World Fashion Awards his answer to my question is "No".

Paco further states that, " is one of the first and most strongest online communities in the world. It may be good to promote music, personal artistic work or just to meet people. It’s a mix of many things, rather than focusing in the professional aspects of fashion, as an artistic expression. It should be a Fashion dedicated network, where only fashion related artists are connected, without losing the attention surrounding many different areas that have nothing to do with professional fashion design. It should be directly involved with designers, models, make-up artists, stylists, editors, producers, writers, fashion weeks, associations, councils, cultures and education, etc.

Fashion reaches everybody, as everybody needs to wear something, however, it should be a global network that is mainly for people who have a particular interest in fashion and a passion for it".

All the best,
Paco De Jaimes
World Fashion Week LLC.World Fashion Awards Corp.
World Fashion Academy LLC..
Photo: wfw-wfa

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